Video now plays a huge role in mobile app marketing. A full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest is for ...

PropellerAds, a leading global ad platform specializing in performance-driven advertising solutions, has released its annual market report, The State of Telegram Mini App Advertising in 2025, ...

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

AppLovin is rated Strong Buy with a $915 price target, implying 32% upside over 12 months. APP's Q3 2025 delivered a double beat: $1.41B revenue (+17% YoY) and $2.45 EPS (+96% YoY), both exceeding ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy. By Eli Tan and Mike Isaac Reporting from ...

Lyft Media and advertising platform StackAdapt have teamed to launch programmatic, in-app advertising within the Lyft app, according to a press release. The offering will allow StackAdapt clients ...