What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

While virtual reality (VR) is what gets most people excited, augmented reality (AR) has a considerable advantage. AR doesn’t require expensive headsets. It can run on hardware almost everybody has - a ...

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

Apple's ARKit platform lets developers create interactive augmented reality apps, complete with 2D and 3D elements. AR apps leverage your iPhone's cameras, display, graphics processor, and machine ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Despite the popularity of augmented reality, AR wearable technologies haven't gained traction due to the weight and bulk associated with batteries and electronic components, and the suboptimal ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

OpenAI recently announced powerful new ChatGPT capabilities, including the ability to use pictures in addition to text prompts for conversations with the AI chatbot. (The company also announced that ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

There are an incredible number of ways to make your print interactive. Whether you’re looking to engage with your consumers, or just make it easier for them to engage with you, you can get creative to ...

Introduction The integration of cutting-edge technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), and gamification is reshaping the global education ...