Over the last year I have learned a great deal from women in the field of marketing, social media, branding and entrepreneurship. While there are many female thought leaders in the marketing industry ...

As consumer bases evolve, so must the way businesses market to them. In recent years, marketing’s greatest evolution has been the adoption of content as a fundamental part of the mix. But, this ...

Online marketing isn’t a passive game; it demands active participation. New trends emerge quickly, and new information spreads like wildfire. You know your competition is going to be quick on the ...

Since the late 1990s, affiliate marketing has been a buzzword on the internet. This potential money-maker is often the source when you hear about those incredible, if not common “I made a fortune $$$ ...

Marketing is all about reaching your target audience at the right place and at the right time. With more than 4.8 billion people using the internet today, internet marketing is one of the easiest and ...

Access of our Video Blogs Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today Video ...

Dr Surabhi Singh has an experience of around 20 years in academics and industry. Being an ardent researcher, her areas of academic interest include Digital Marketing, Consumer Behaviour, Marketing ...

A recent newspaper article on Wimbledon 2019 mentioned that ‘ In a move towards sustainability, the re-strung rackets that players receive will not be wrapped in plastic.’ This brings ‘sustainability’ ...