Moab’s new marketing approach begins with a realization the tourism office says it repeatedly hears from visitors: They should have stayed longer.

MOAB, Utah, May 12, 2026 /PRNewswire/ -- A new approach to destination marketing is taking shape in Moab, Utah, where Moab Office of Tourism and Illinois-based creative agency reelCreative have ...

MOAB, Utah, Sept. 10, 2026 /PRNewswire/ -- Moab Office of Tourism has launched a new brand and campaign: "Should've Stayed Longer." The new brand—including a positioning platform and full visual ...

SALT LAKE CITY (AP) — Moab tourism officials have launched a marketing campaign that aims to blunt the negative effects of the millions of visitors who visit the southeastern Utah town each year. A ...

SALT LAKE CITY - Moab tourism officials have launched a marketing campaign that aims to blunt the negative effects of the millions of visitors who visit the southeastern Utah town each year. Moab Area ...