If you read popular science books about the brain, you might have encountered a new “grand theory” called predictive processing. If you haven’t yet, you will. Over the last two decades, it has gone ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Few neuroscientists would dispute that the brain relies on prediction. From houseflies evading swatters to humans catching baseballs, living things are constantly anticipating what comes next.

Andy Clark is a professor of cognitive philosophy at the University of Sussex and at Macquarie University, Australia. He is a Fellow of the Royal Society of Edinburgh and the British Academy and is an ...

As a Customer Success Manager (CSM) with years under my belt, I know firsthand what it’s like to feel buried in customer data. It’s like standing in front of a firehose, trying to catch every drop ...